To the world of the simultaneous and the instantaneous there is no sequence. There is no logic. There is only the simultaneous-instantaneous burst breakthrough. I was once in a plane when it was struck by lightning.
“Man and Media,” lecture delivered at York University, Toronto, (1979), in Understanding Me (2003), p 281
Year: 1979
Chapter:
Simultaneity
Compiled by William Kuhns
© 2026, The Estate of Marshall McLuhan
© 2026, The Estate of Marshall McLuhan