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A dictionary of Marshall McLuhan’s quotations
Compiled by William Kuhns
©2026 Marshall McLuhan Estate
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quote.
There cannot be deferred goals in a simultaneous world.
“Literature and the Scientific Knowledge of Man” (1976), in
Mosaic
(New Delhi), pp 17-18
Quote #6407
Year:
1976
Chapter:
Simultaneity
Drawn to McLuhan #6
“With computers we are taped typed and scrubbed.”
“We make our tools and our tools remake us.”
“We look at the present through a rear view mirror. We march backwards into the future.”
“The idea department of a big firm is a sort of lab for isolating dangerous viruses.”
“The future work of mankind is to achieve relevance.”
“The future of consciousness is already assuming a very different pattern, a very different character.”
“Sound, in this new world of dance and song, is not for listening, it’s for making.”
“Sex as we now think of it may soon be dead.”
“Mine is a transformation theory: how people are changed by the instruments they employ.”
"It is a characteristic of all social processes that they become manifest and conspicuous at the moment of their demise."
“Each stick of gum we reach for is acutely noted by some computer that translates out least gesture into a new probability curve.”
© The Estate of Marshall McLuhan