…we still cannot free ourselves of the delusion that it is how a medium is used that counts, rather than what it does to us and with us. This is the zombie stance of the technological idiot.
Playboy Interview, (1969), in Essential McLuhan (UK edition, 1997), p 228
Year: 1969
Chapters:
Narcissus, Denial of Media Effects | Sleepwalkers
↪ Also at #4915
Compiled by William Kuhns
© 2026, The Estate of Marshall McLuhan
© 2026, The Estate of Marshall McLuhan