A dictionary of Marshall McLuhan’s quotations

But the TV image is the first technology by which man has outered his haptic, or tactile, powers. Its effects, therefore, on the balance or ratio among our senses. Since at all times consciousness involves a ratio among the senses, any alteration of intensity in any of our senses causes an immediate "closure" or completion of pattern. Such new "closure" or completion is, in fact, a new posture of mind charged with new preferences and desires, as well as with new patterns of perception.
Whodunits as process (not narrative) still hold up on TV.
Culture Is Our Business (1970), p 100
Year: 1970
Chapters: Balance | Television
↪ Also at #605, #6762
Compiled by William Kuhns
© 2026, The Estate of Marshall McLuhan