Tony Schwartz, in his book “The Responsive Chord”, explains this very tricky problem about television as a new environmental medium, by saying that the TV image uses the eye as an ear.
“Living in an Acoustic World,” Speech at the University of South Florida, 1974, “McLuhan Speaks” transcript: 50.01 and forward
Year: 1974
Chapter:
Television
Compiled by William Kuhns
© 2026, The Estate of Marshall McLuhan
© 2026, The Estate of Marshall McLuhan