A dictionary of Marshall McLuhan’s quotations

The upsurge in drug taking is intimately related to the impact of the electric media. Look at the metaphor for getting high: turning on. One turns on his consciousness through drugs just as he opens up all his senses to a total depth involvement by turning on the TV dial.
“Playboy Interview: Marshall McLuhan: A Candid Conversation with the High Priest of Popcult and Metaphysician of Media.” By Eric Norden. Playboy Magazine, March (1969), p 66, reprinted in Essential McLuhan (1995), p 253
Year: 1969
Chapters: Television | Drugs
Compiled by William Kuhns
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