The most integral and involving time sense imaginable is that expressed in the Chinese and Japanese cultures. Until the coming of the missionaries in the seventeenth century, and the introduction of the mechanical clocks, the Chinese and Japanese had for thousands of years measured time by graduations of incense. Not only the hours and days, but the seasons and zodiacal signs were simultaneously indicated by a succession of carefully ordered scents.
Understanding Media, 1964, in the MIT/Routledge edition, p 146
Year: 1964
Chapters:
China, Chinese | Time
↪ Also at #1093
Compiled by William Kuhns
© 2026, The Estate of Marshall McLuhan
© 2026, The Estate of Marshall McLuhan