A dictionary of Marshall McLuhan’s quotations

The Bergen-McCarthy “myth” is typical of industrial folklore in that it centers and organizes a variety of thoughts and feelings born of the relations between man and machines he has made. But there is a wide range of mental states engendered in the same man-machine relationship – mental states not embraced in the Bergen-McCarthy “myth” – which have found equally popular expression in unexpected ways. Many of them, naturally, are prone to overlap.
The Mechanical Bride (1951), p 16
Year: 1951
Compiled by William Kuhns
© 2026, The Estate of Marshall McLuhan