And Samuel Butler in Erewhon pointed out how very biological modern machines had become: “The stoker is almost as much a cook for his engine ass our own cooks for ourselves.” And as a result of our obsessional care for these objects, he goes on, they daily acquire “more of that self-regulating, self-acting power which will be better than any intellect.” Consequently we have no arrived near the day of the automatic factory, when we shall find it as natural for an unaided factory to produce cars as for the liver to secrete bile or the plant to put forth leaves.
The Mechanical Bride (1951), p 34
Year: 1951
Chapter:
Tools We Shape, Reshape Us
Compiled by William Kuhns
© 2026, The Estate of Marshall McLuhan
© 2026, The Estate of Marshall McLuhan