The business of the critic is to get the reader into contact then to mold him, to constrain what he contacts. This is to assume no more for literature than for music. The critic-teacher has to know at least as much about the technologies and forms of literature as a symphony conductor about scores and instruments.
Jotted onto a page addressed “Dear reader” found in the U of T Quarterly, January, 1950, in Eric McLuhan’s library, retrieved and published by Andrew McLuhan
Year: 1950
Compiled by William Kuhns
© 2026, The Estate of Marshall McLuhan
© 2026, The Estate of Marshall McLuhan