A dictionary of Marshall McLuhan’s quotations

Visual man considers truth as simple matching of his thought against “reality”. The audile-tactile Jap or primitive man thinks of truth as involvement in the real, i.e., as making. Aristotle’s concept of mimesis is close to the old primitive idea of involvement. However, Aristotle saw that mimesis or repetition had the paradoxical effect of catharsis or release from involvement. If you wish to detent yourself from the particular conditions of one culture you have to construct an anti-environment. Art is such an environment and is intended for conscious contemplation. Technology is also art and creates new environments that have the exact opposite effects of art. These environments saturate and subdue consciousness. See Edward T. Hall’s The Silent Language and The Hidden Dimension.
Letter to Pat O’Neill, August 21, 1969 (LAC)
Year: 1969
Chapter: Truth
Compiled by William Kuhns
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