A dictionary of Marshall McLuhan’s quotations

This is the theme of The Gutenberg Galaxy where it is explained that the visually oriented person stresses matching over making in all experience. It is this matching that is often mistaken for truth in general.
Letter to Robert J. Leuver C.M.F., July 30, 1969, in The Medium and the Light (1999), p 93
Quote #7143
Year: 1969
Chapters: Complementarities | Dropout | Matching and Making | Truth
↪ Also at #1232, #3795
Compiled by William Kuhns
© 2026, The Estate of Marshall McLuhan