For "testing the truth" is not merely matching by congruence or classification; it is making sense out of the totality of experience — a process of pattern re-cognition that requires not only concepts but active perception by all the senses. Today, as "hardware" is transmuted into pure information by the process of "etherealization," the "inner" and the "outer" merge — thinking becomes doing.
“The Argument: Causality in the Electric World”, in Technology and Culture, Vol.14, No. 1, January (1973), p 8-9, reprinted in McLuhan Unbound # 3, (2005), p 15
Year: 1973
Compiled by William Kuhns
© 2026, The Estate of Marshall McLuhan
© 2026, The Estate of Marshall McLuhan