“The reader will recall earlier mention that when the first wave of female typists hit the business office in the 1890s, the cuspidor manufacturers read the sign of doom. They were right. More important , the uniform ranks of fashionable lady typists made possible a revolution in the garment industry. What she wore, every farmer's daughter wanted to wear, for the typist was a popular figure of enterprise and skill . She was a style-maker who was also eager to follow styles. As much as the typewriter, the typist brought into business a new dimension of the uniform, the homogeneous, and the continuous that has made the typewriter indispensable to every aspect of mechanical industry.
Understanding Media (1964), MIT/Routledge edition, p 259
Year: 1964
Chapter:
Typewriter
Compiled by William Kuhns
© 2026, The Estate of Marshall McLuhan
© 2026, The Estate of Marshall McLuhan