The unconscious is a store of everything at once. When you begin to move information electrically, you begin to create a subconscious outside. Until recently, the conscious was our environment; now the subconscious has become our environment.
“Understanding Canada and Sundry other matters: Marshall McLuhan “interview in Mademoiselle Magazine, January (1967), p 114
Year: 1967
Chapter:
Unconscious
Compiled by William Kuhns
© 2026, The Estate of Marshall McLuhan
© 2026, The Estate of Marshall McLuhan