Until a technology has existed long enough to permeate social psyche and sensorium, people cannot really live with it. That is why innovation creates violence. The human image is so disturbed by new sensory adjustments that the new service environments can be said to be also disservice environments.
Introductory essay, PRINT, 1970
Year: 1970
Chapter:
Unconscious
Compiled by William Kuhns
© 2026, The Estate of Marshall McLuhan
© 2026, The Estate of Marshall McLuhan