A dictionary of Marshall McLuhan’s quotations

[Let it not be supposed] that it has been argued here that there is value in merely attacking vulgarity and stupidity. Because today there is far too much of these commodities intermixed with valuable articles to make such a course desirable. What is needed is not attacks on obvious imbecility but a sharp eye for what supports and is now involved in it. It is from this habit of dissociation that the means of recreating shopworn values can come. As said earlier… our situation is very like that of Poe’s sailor in “The Maelstrom”, and we are now obliged not to attack or avoid the STORM but to study its operation as providing a means of release from it.
The Mechanical Bride (1951), p 148
Year: 1951
Chapter: Wake Them Up!
Compiled by William Kuhns
© 2026, The Estate of Marshall McLuhan