If the mechanism of Descartes looks paltry today, it may be for the same subliminal reasons that it looked resplendent in its own time. In that sense all fashions betoken somnambulism of some kind, and are one means of critical orientation to the psychic effects of technology.
“The Gutenberg galaxy”, p 248
Chapter:
Wake Them Up!
Compiled by William Kuhns
© 2026, The Estate of Marshall McLuhan
© 2026, The Estate of Marshall McLuhan