A dictionary of Marshall McLuhan’s quotations

Somnambulism is the normal response to new knowledge. The West pays a price of somnambulism and loss of self-awareness as it extends its power over the world. Many would consider it a terrifying fate for a conqueror to fall asleep in the very moment of conquest.
“Hard Experience v. Soft Knowledge”, in Take today: the executive as dropout, p 226
Chapter: Wake Them Up!
Compiled by William Kuhns
© 2026, The Estate of Marshall McLuhan