Of all the great hybrid unions that breed furious release of energy and change, there is none to surpass the meeting of literate and oral cultures… we are about to experience such a release of human power and aggressive violence as makes the previous history of phonetic alphabet technology seem quite tame.
Understanding Media, 1964, MIT/Routledge edition, pp 49-50
Year: 1964
Chapter:
Warnings
Compiled by William Kuhns
© 2026, The Estate of Marshall McLuhan
© 2026, The Estate of Marshall McLuhan