A dictionary of Marshall McLuhan’s quotations

Xerography tends to restore the custom-made book. Writing and publishing tend to become services of a corporate and inclusive kind. The printed word created the Public.

The Public consists of separate individuals each with his own point of view. Electric circuitry does not create a Public. It creates the Mass. The Mass does not consist of separate individuals, but of individuals profoundly involved in one another.
“The Relation of Environment to Anti-Environment” In The University of Windsor Review, Vol 11, No 1, Fall (1966) p 8-9, reprinted in Through the Vanishing Point with Harley Parker (1968), p 251 and McLuhan Unbound #4, (2017)
Year: 1966
Chapter: Xerography
Compiled by William Kuhns
© 2026, The Estate of Marshall McLuhan