Discover the most farsighted mind of the 20th century from within his mind…

THE WIZARD WHO UNDERSTOOD TECHNOLOGY WITH SUCH FORESIGHT,
THAT 70 YEARS AGO HE DESCRIBED OUR WORLD TODAY

Here’s how, in 1964, Marshall McLuhan addressed the challenge of Artificial Intelligence:

“The future work of mankind is to achieve relevance.”

McLuhan saw us and our techs engaged in a dance in which “new technology breeds new man.”

His amazingly fluent mind roved over past, present and future, equally at home in them all.

7534 of his best quotations, in 246 thematic chapters.

Get to know McLuhan from inside his mind. Dive in.

Enjoy blazingly bright insights at a blinkingly fast speed – sure to blow your mind!

(For newcomers to McLuhan, a recommended kickoff chapter, the best of McLuhan’s best: McLuhanisms and Zingers.)