A dictionary of Marshall McLuhan’s quotations

Why does a phone ringing on the stage create instant tension? Why is that tension so very much less for an unanswered phone in a movie scene? The answer to all these questions is that the phone is a participant form that demands a partner, with all the intensity of electric polarity.
Understanding Media (1964), MIT/Routledge edition, p 268
Year: 1964
Chapter: Telephone
Compiled by William Kuhns
© 2026, The Estate of Marshall McLuhan