A dictionary of Marshall McLuhan’s quotations

A work of art has no existence or function apart from its effects on human observers. And art, like games or popular arts, and like media of communication, has the power to impose its own assumptions by setting the human community into new relationships and postures.
Understanding Media (1964), MIT/Routledge edition, p 242
Year: 1964
Chapter: Effect
Compiled by William Kuhns
© 2026, The Estate of Marshall McLuhan