A young friend visiting from Harvard the other day said, “You know, my generation is not goal-oriented. We want simply to know what’s going on.” And he didn’t know quite how to get at it—but the desire to know just what is going on rather than just to pursue goals creates many of the difficulties for our children. The drop-out situation is the rejection of goals, because our children go to schools where they have the old strip culture, the old fragmented subject matters and so on without any interconnection, without any sense of total field, without any of the challenge of the hunter.
“What the New Communications Will Mean to Public Relations”, in Public Relations Journal, January, 1967, p 23
Year: 1967
Chapter:
Dropout
Compiled by William Kuhns
© 2026, The Estate of Marshall McLuhan
© 2026, The Estate of Marshall McLuhan