Or, under electric conditions, does everybody become superman? As far as I know, the answer is absolutely yes. Any child is superhuman today – on the telephone or radio or on any electric medium. The traditional human dimension hardly exists anymore. “
Technology and the Human Dimension”: Marshall McLuhan with Louis Forsdale (1978) in Marshall McLuhan: The Man and His Message (1989), pp 15-16
Year: 1978
Compiled by William Kuhns
© 2026, The Estate of Marshall McLuhan
© 2026, The Estate of Marshall McLuhan