A dictionary of Marshall McLuhan’s quotations

Compiled by William Kuhns
©2026 Marshall McLuhan Estate
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The new political showman has to literally as well as figuratively put on his audience as he would a suit of clothes and become a corporate tribal image — like Mussolini, Hitler and F. D. R. in the days of radio, and Jack Kennedy in the television era.
“Playboy Interview: Marshall McLuhan: A Candid Conversation with the High Priest of Popcult and Metaphysician of Media.” By Eric Norden. Playboy Magazine, March (1969), p 61, reprinted in Essential McLuhan (1995), p 247
Year: 1969
Chapter: Putting On