An archetype is a retrieved awareness of consciousness ... a quo… — From Cliche to Archetype with Wilfred Watson (1970), p 21 | The MMM

A dictionary of Marshall McLuhan’s quotations

An archetype is a retrieved awareness of consciousness ... a quoted extension, medium, technology or environment.

From Cliche to Archetype with Wilfred Watson (1970), p 21

Quote #3353

Year: 1970

Chapter: LOM 1 - Enhance or Amplify

Compiled by William Kuhns
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