A dictionary of Marshall McLuhan’s quotations

Compiled by William Kuhns
©2026 Marshall McLuhan Estate

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As soon as the public exists, the author exists. Until the author exists the public does not exist. They make each other. So, when Montaigne discovered the public, he discovered self-expression as the same moment.
“Television in a New Light” (1967), p 97
Quote #1218
Year: 1967
Chapters: Audience, Public, Mass | Complementarities
↪ Also at #562

Drawn to McLuhan #13

Split illustration: on the left, a man carefully works on an elaborate model train village built around a mountain; on the right, a man in a green coat boards a vintage passenger train at a busy station platform.
“…whereas verification [left hemisphere of the brain] asks: Did I build the system right? validation [both hemispheres, guided by the right hemisphere] asks, Did I build the right system?” Iain McGilchrist
Illustration of an elderly couple seated at a candlelit dinner table, surrounded by translucent, glowing blue figures made of binary code representing an extended family gathered for a feast.
“We have to invent a new concept of civilization in order to live at the speed of light.”
Split illustration: the top half shows two women rendered as glowing digital/binary-code figures typing on laptops and connected by a red stream of data across a black background; the bottom half shows the same two women as ordinary photorealistic figures typing on laptops against teal and orange backgrounds.
“We are converting ourselves into information processes.”
Cartoon of a distressed man clutching his head in a city street as dozens of speech bubbles, thought bubbles, and everyday objects all labeled "John" rain down around him.
“The name of a man is a numbing blow from which he never recovers.”
Photograph of a vintage black Ford Model T parked at a scenic hillside overlook, with a modern highway interchange and suburban town spread out in the valley below.
“It is the framework that changes with new technology, and not the picture within the frame.”
Sepia-toned illustration of a smartphone-headed figure in a top hat driving a horse-drawn carriage, with four hunched men in harness straps pulling it while staring down at their own phones.
"Circe only turned men into swine. Our problem is tougher."
Illustration of a colonial-era preacher in a wooden pulpit addressing a seated congregation, with a large speech bubble displaying bold printed text.
“Boldness of type created boldness of expression.”
Illustration of a weary older man using a paint roller to whitewash over a colorful carnival scene inside a large thought bubble, with paint drips falling below.
“At the speed of light the need to forget has become a form of nostalgia.”
Cartoon illustration of baseball players sitting in a dugout, staring in bewilderment as an older man in a golf visor and plaid pants walks past carrying a golf bag full of clubs.
“An assumption is an idea that has outlived its uselessness.”
Quote card combining photographic images of marble busts of Plato (hands covering his ears) and Aristotle (hands covering his eyes) beside a sepia photograph of Marshall McLuhan, with a speech bubble of quotation text above them.
“Why has no one in history -- not Plato, certainly not Aristotle, no philosopher, ever regarded our technologies grammatically, asking how they inflect on us?”
© The Estate of Marshall McLuhan