A dictionary of Marshall McLuhan’s quotations

Compiled by William Kuhns
©2026 Marshall McLuhan Estate

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Found 5 quotes (1 duplicate hidden).
…biogeneticists say today that a growing organism, at every point in its growth, has to know what the whole organism is doing in order to develop. The consequences of the image are the images of the consequences.
From Cliché to Archetype with Wilfred Watson (1970), p 150
Quote #346
Year: 1970
Chapter: Anticipating Change
The future of work consists of learning a living in the automation age.
Understanding Media (1964), MIT/Routledge edition, p 346
Quote #1772
Year: 1964
Chapter: Education
Automation: “Learning a Living” [Chapter title of the book's final chapter]
Understanding Media (1964), MIT/Routledge edition, p 346
Quote #1779
Year: 1964
Chapters: Education | Living Unity | Dropout
↪ Also at #1777
Centuries of specialist stress in pedagogy and in the arrangement of data now end with the instantaneous retrieval of information made possible by electricity. Automation is information and it not only ends jobs in the world of work, it ends subjects in the world of learning. It does not end the world of learning. The future of work consists of earning a living in the automation age.
Understanding Media (1964), MIT/Routledge edition, p 346
Quote #1842
Year: 1964
Chapter: Education
There is no longer any tendency to speak of electricity as ‘contained’ in anything. Painters have long known that objects are not contained in space, but that they generate their own spaces. It was the dawning awareness of this in the mathematical world a century ago that enabled Lewis Carroll, the Oxford mathematician, to contrive Alice in Wonderland, in which times and spaces are neither uniform nor continuous, as they had seemed to be since the arrival of Renaissance perspective.
Understanding Media, 1964, MIT/Routledge edition, p 346
Quote #1890
Year: 1964
Chapter: Electric, Electronic

Drawn to McLuhan #10

Black-and-white illustrated diptych with a bold headline banner, featuring pen-and-ink style portraits of two men (labeled George Meredith and James Joyce) each with a speech bubble of quoted text and a caption giving their names, nationalities, and life dates.
Photorealistic image of a grand library hall with a sign reading "Robo-losophers," lined with curtained booths labeled with names of philosophers (Socrates, Plato, Aristotle, Confucius, etc.), each containing a robotic/statue figure, while students converse in the aisle.
“The means that are destroying our tradition, our culture, and values, could be used to preserve and sustain them.”
Color illustration of an oversized, glowing television set surrounded by a dense field of empty speech bubbles and broken eggshells, with small crowds of people gathered below on either side.
“The advent of TV may carry us beyond speech altogether.”
Color cartoon illustration of a pilot and a woman eating at an airport café table, the woman saying in a speech bubble that the pilot “said to the pilot, ‘Knock knock’…”, with an airliner and ground crew visible through the window.
“Our time has discovered that there is a language of Forms and Gestures – a language which has its own grammar and syntax.”
Color cartoon illustration of scientists in lab coats dancing amid laboratory equipment, one exclaiming in a speech bubble about subatomic particles, in a particle physics lab set.
“Science and magic have married each other.”
Photorealistic image of an older man laughing heartily at the head of a seminar table, surrounded by smiling students, in front of a blackboard in a book-lined classroom.
“I want a career where I get to laugh a lot.”
Color illustration of an older, bespectacled man in a tweed jacket seated at a cluttered writing desk in a book-lined study, scratching his head while writing, with a copy of "Understanding Media" stacked nearby.
“I don’t pretend to understand my stuff. After all, my writing is very difficult.”
Color illustration of dejected, unemployed-looking people sitting on a city sidewalk holding cardboard signs ("MBA Was Useless," "College Degree $0 Return"), while a line of business-suited robots carrying briefcases walks past in the background.
“How much more Know-How is needed to make human life obsolete?”
Color illustration of a bespectacled man in a suit with three overlapping, motion-blurred heads (as if spinning), pointing toward a spinning desk globe encircled by ribbons labeled "Global Village" and "Medium Is the Message."
“Globes make my head spin. By the time I’ve located the place, they’ve changed the boundaries.”
Photo composite of two "hear no evil, see no evil" style classical marble busts (Plato covering his ears, Aristotle covering his eyes) beside a sepia-toned portrait photograph of an older man in a suit resting his chin on his hand, with a speech bubble of quoted text above them and name captions below.
“Why has no one in history — not Plato, certainly not Aristotle, no philosopher, ever regarded our technologies grammatically, asking how they inflect on us?”
© The Estate of Marshall McLuhan