A dictionary of Marshall McLuhan’s quotations

But the principle of exchange and translation, or metaphor, is in our rational power to translate all of our senses into one another. This we do every instant of our lives. But the price we pay for special technological tools, whether the wheel or the alphabet or radio, is that these massive extensions of sense constitute closed systems. Our private senses are not closed systems but are endlessly translated into each other in that experience which we call consciousness.
The Gutenberg Galaxy: The Making of Typographic Man, (1962), p 5
Year: 1962
Chapter: Language
Compiled by William Kuhns
© 2026, The Estate of Marshall McLuhan