A dictionary of Marshall McLuhan’s quotations

But the wheel retracts into the airplane in flight. Beyond a certain speed the wheel is useless; it retracts into animal form again. All technology can become obsolescent in this way, by simply pushing it to a higher pitch.
“Prospect” (1962), p 365
Year: 1962
Compiled by William Kuhns
© 2026, The Estate of Marshall McLuhan