A dictionary of Marshall McLuhan’s quotations

For example, in the case of the wheel as an extension of the foot, the pressure of new burdens resulting from the acceleration of exchange by written and monetary media was the immediate occasion of the extension or "amputation" of this function from our bodies. The wheel as a counter-irritant to increased burdens, in turn, brings about a new intensity of action by its amplification of a separate or isolated function (the feet in rotation).
Understanding Media (1964), MIT/Routledge edition, p 42
Year: 1964
Chapter: Extension Theory
Compiled by William Kuhns
© 2026, The Estate of Marshall McLuhan