A dictionary of Marshall McLuhan’s quotations

Compiled by William Kuhns
©2026 Marshall McLuhan Estate

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In all fields, in all media, there is a development of a cluster of opposite characteristics if the form is pushed far enough the exact opposite tendency occurs. The consumer is left to do half the job.
“The Electronic Revolution in North America” (1959), p 8 International Literary Annual, No. 1. Ed. John Wain. London: John Calder. pp. 165-169.
Quote #3430
Year: 1959
Chapter: LOM 4 - Flip, or Reverse into the Opposite

Drawn to McLuhan #9

Vintage-style cartoon illustration of a wild-eyed man in a red suit and hat running off the edge of a cliff while reading an open book and swinging a butterfly net at a monarch butterfly just out of reach.
“The specialist is one who never makes small mistakes while moving toward the grand fallacy.”
Photograph of a museum gallery where two visitors view a large grid of nine framed screens/photographs depicting a lush green forest, arranged edge-to-edge on a white wall.
“The new media are not bridges between man and nature, they are nature.”
Illustrated cartoon of a man in a suit trapped and falling through the neck of a giant hourglass, being funneled through a glowing smartphone into a stream of binary code below, set against an aged newspaper-page background.
“The more that is recorded about each one of us in the data banks, the less we exist.”
Illustrated drawing of an anxious-looking woman biting a pencil while standing in a voting booth with curtains, other voters visible blurred in the background.
“The ballot box, for example, is the product of literate Western culture—a hot box in a cool world—and thus obsolescent. The tribal will is consensually expressed through the simultaneous interplay of all members of a community that is deeply interrelated and involved, and would thus consider the casting of a ‘private’ ballot in a shrouded polling booth a ludicrous anachronism.”
Weathered street-art photograph of three life-size paper cutout figures pasted on a green wooden wall, each wearing everyday clothing but with a motor-scooter front end/headlight in place of a head.
“People really do think of themselves as specialized machines nowadays. ‘That’s just my speed’ is a most revealing remark.”
Illustrated cartoon of a man sitting hunched before a panel of stern, seated academics at a curved tribunal table in a book-lined hall, with one panelist pointing accusingly as a large speech-bubble text looms overhead.
[In a 1976 letter to a student friend] “In passing, you mention that the moment of judgment would be a judgment by one's peers. This is indeed a terrifying thought.”
Illustrated cartoon of an army of angry, weapon-wielding question-mark characters storming a castle with ladders and axes, while a line of academics in caps and gowns holding open books stands defending the wall.
“Knowledge is a bigger obstacle to problem-solving than ignorance.”
Split illustration showing a man livestreaming from a home office on one side, connected across a globe by a glowing arc to a group of friends watching him on a laptop at an outdoor Paris cafe with the Eiffel Tower visible on the other side.
“If you are moving at the speed of light, you are already there.”
Illustrated comic panel of an older man in a brown tweed jacket and glasses (Marshall McLuhan) gesturing while speaking to a bearded interviewer holding a notebook and tape recorder, seated in a book-lined study with a globe nearby.
Illustrated cartoon of Marshall McLuhan in a suit, surfing on a board reading "The Medium Is the Message" atop a giant wave made of books, ancient Greek philosophers, and 20th-century pop-culture icons (Charlie Brown, Superman, Marilyn Monroe, Elvis, the Beatles) surging around him.
“Control over change would seem to consist in moving with it but ahead of it.”
© The Estate of Marshall McLuhan