In this province aerial photography recently showed there are 250,000 lakes without a name... We have a new Dept. of Toponomy, "name-calling." Experts try to find names for these lakes. They are going around to talk to the Indians. "What do you call this lake?" This is one of the amazing things of our new technology. Every time anything new happens, it brings back something that is very old.
Van Santen interview (1972), p 5
Year: 1972
Chapter:
LOM 3 – Retrieve
Compiled by William Kuhns
© 2026, The Estate of Marshall McLuhan
© 2026, The Estate of Marshall McLuhan