A dictionary of Marshall McLuhan’s quotations

The Beatles do this. They are a group of people who suddenly were able to put on their audience and the English language with musical effects—putting on a whole vesture, a whole time, a Zeit.
The Medium Is the Massage (1967), pp 113-114
Year: 1967
Chapter: Putting On
Compiled by William Kuhns
© 2026, The Estate of Marshall McLuhan