A dictionary of Marshall McLuhan’s quotations

Retrieval is not simply a matter of hauling the old thing back onto stage, holus-bolus. Some translation or metamorphosis is necessary to place it into relation to the new ground - as anyone can testify who has experienced 'revivals' in our culture, whether in fashion or music or any other form.
Laws of Media: The New Science with Eric McLuhan, (1988), p 101
Year: 1988
Compiled by William Kuhns
© 2026, The Estate of Marshall McLuhan