Television doesn’t need a time sequence. The images don’t have to be related in time any more than they do in a newspaper…. The commercial follows the Perry Mason show, but you don’t connect them.
The Museum as Large-Room Pinball Machine, Marshall McLuhan, Harley Parker, and Museum Professionals, 1967, full transcript of a seminar at the City Museum of New York, October, 1967, edited by William Buxton, U. of Alberta Press, 2026, p 168