A dictionary of Marshall McLuhan’s quotations

Compiled by William Kuhns
©2026 Marshall McLuhan Estate

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For example, television as a medium is a total antithesis of the movie. In the movie you sit and look at the screen. You are the camera eye. In television you are the screen. You are the vanishing point as in an oriental picture. The pictures goes inside you. In the movie, you go outside into the world. In television you go inside yourself. The television form of experience is profoundly and subliminally introverting, an inward depth, meditative, oriental. The television child is a profoundly orientalized being.
“Television in a New Light” in The Meaning of Commercial Television, ed. Stanley Donner (1966), p 93
Quote #6755
Year: 1966
Chapter: Television

Drawn to McLuhan #3

Digital illustration of a large glass bowl on a dark surface containing a miniature two-story dollhouse interior at night; a family watches TV in a lit living room downstairs while a baby sleeps in a nursery upstairs.
"As we transfer our whole being to the data bank, privacy will become a ghost or echo of its former self."
Satirical gilt-framed oil painting hanging in a gallery, depicting a shirtless man on horseback against a mountainous steppe landscape, with a plaque reading "Riders on the Steppe, V. Rutin.
"It is a characteristic of all social processes that they become manifest and conspicuous at the moment of their demise."
Comic-style illustration of a TV news reporter and cameraman interviewing near a jungle clearing where a safari hunter crouches with a rifle beside scattered papers, while a giant bearded stone head on a long serpentine neck looms in the trees with a small monkey nearby.
"Never hunt anything small."
Black-and-white halftone illustration of three guitar cases leaning against a brick wall beside a "Stage Entrance" sign, with band posters mounted on the wall above.
"The future of consciousness is already assuming a very different pattern, a very different character."
Illustration of an anthropomorphic smartphone with a smiling face, arms, and legs, cupping three small human figures in its hands, each absorbed in staring at their own phone, on a park path with a city skyline behind them.
"The tools we shape, reshape us."
Watercolor-style illustration of a barefoot woman wearing a VR headset, reaching out with both hands as if touching an unseen object, standing in an empty room with a bare wood floor.
"There is no inside or outside under electronic conditions."
Illustrated portrait of a bespectacled man in a suit and cardigan pulling apart a glowing yin-yang symbol with both hands, set against a bookshelf of philosophy titles and vintage televisions.
"To give both sides tends to ignore the possibility that there may be more sides than two."
© The Estate of Marshall McLuhan