A dictionary of Marshall McLuhan’s quotations

For example, television as a medium is a total antithesis of the movie. In the movie you sit and look at the screen. You are the camera eye. In television you are the screen. You are the vanishing point as in an oriental picture. The pictures goes inside you. In the movie, you go outside into the world. In television you go inside yourself. The television form of experience is profoundly and subliminally introverting, an inward depth, meditative, oriental. The television child is a profoundly orientalized being.
“Television in a New Light” in The Meaning of Commercial Television, ed. Stanley Donner (1966), p 93
Year: 1966
Chapter: Television
Compiled by William Kuhns
© 2026, The Estate of Marshall McLuhan