A dictionary of Marshall McLuhan’s quotations

The contours of the resultant cartoonlike image [of TV] are fleshed out within the imagination of the viewer, which necessitates great personal involvement and participation; the viewer, in fact, becomes the screen, whereas in film he becomes the camera.
“Playboy Interview: Marshall McLuhan: A Candid Conversation with the High Priest of Popcult and Metaphysician of Media”. By Eric Norden. Playboy Magazine, March (1969), p 61, reprinted in The Essential McLuhan (1995), p 246
Year: 1969
Chapter: Cartoons, Comics
Compiled by William Kuhns
© 2026, The Estate of Marshall McLuhan