A dictionary of Marshall McLuhan’s quotations

Compiled by William Kuhns
©2026 Marshall McLuhan Estate

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It was I.A. Richards, I think, in his PRACTICAL CRITICISM, who was the first to demonstrate that poems are never read as they are by even highly trained literary experts. His PRACTICAL CRITICISM was a series of revelations about what people do when they actually read the stuff. They turn it into whatever happens to suit them.
Interview with David Sohn (1978), transcript, p 13
Quote #4953
Year: 1978
Chapters: New Criticism | User as Content
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Dewline Cards

These are the cards with aphorisms by McLuhan, the Dewline Deck of 1969, a clever deck of cards that McLuhan and his designer buddy Harley Parker made one of the "issues" of his multimedia newsletter, The Dewline.
These are the cards with aphorisms by McLuhan, the Dewline Deck of 1969, a clever deck of cards that McLuhan and his designer buddy Harley Parker made one of the "issues" of his multimedia newsletter, The Dewline.
These are the cards with aphorisms by McLuhan, the Dewline Deck of 1969, a clever deck of cards that McLuhan and his designer buddy Harley Parker made one of the "issues" of his multimedia newsletter, The Dewline.
These are the cards with aphorisms by McLuhan, the Dewline Deck of 1969, a clever deck of cards that McLuhan and his designer buddy Harley Parker made one of the "issues" of his multimedia newsletter, The Dewline.
These are the cards with aphorisms by McLuhan, the Dewline Deck of 1969, a clever deck of cards that McLuhan and his designer buddy Harley Parker made one of the "issues" of his multimedia newsletter, The Dewline.
These are the cards with aphorisms by McLuhan, the Dewline Deck of 1969, a clever deck of cards that McLuhan and his designer buddy Harley Parker made one of the "issues" of his multimedia newsletter, The Dewline.
These are the cards with aphorisms by McLuhan, the Dewline Deck of 1969, a clever deck of cards that McLuhan and his designer buddy Harley Parker made one of the "issues" of his multimedia newsletter, The Dewline.
These are the cards with aphorisms by McLuhan, the Dewline Deck of 1969, a clever deck of cards that McLuhan and his designer buddy Harley Parker made one of the "issues" of his multimedia newsletter, The Dewline.
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