Such extensions of our faculties have immediate effects on our habits of perception. This is called “negative feedback,” or learned responses to new situations. The photograph revolutionized the human image as much as it changed the patterns and spaces of our cities. Indeed, the photograph gave us a push in the direction of the programmed environment.
“The Emperor’s Old Clothes”,1966,p 92, reprinted in McLuhan Unbound #20 (2017), p7
Year: 1966
Chapters:
Perception | Photography
Compiled by William Kuhns
© 2026, The Estate of Marshall McLuhan
© 2026, The Estate of Marshall McLuhan