The crossing of these two most intimate and potent of human technologies could not possibly have failed to provide some extraordinary new shapes for human experience. So it proved with Hitler, the somnambulist. But does the detribalized and literate West imagine that it has earned immunity to the tribal magic of radio as a permanent possession?
Understanding Media, 1964, MIT/Routledge edition, p 302
Year: 1964
Chapter:
Wake Them Up!
Compiled by William Kuhns
© 2026, The Estate of Marshall McLuhan
© 2026, The Estate of Marshall McLuhan