The man who has something to say is the man who has mastered some segment of public awareness. He is capable of lighting up some dim, fusty corner of embryonic social consciousness.
“New Media as Political Forms”, in Explorations 3, 1954, p 125
Year: 1954
Chapter:
Corporate Consciousness
Compiled by William Kuhns
© 2026, The Estate of Marshall McLuhan
© 2026, The Estate of Marshall McLuhan