A dictionary of Marshall McLuhan’s quotations

The new environment is just as unconscious as the old one had been initially. As a merely automatic sequence, the succession of environments and of the dramatics thereto appertaining tend to be rather tiresome, if only because the audience is very prone to participate in the dramatics with an enthusiasm proportioned to their unawareness.
“Letter to Ashley Montagu, April 13, 1965, in Letters of Marshall McLuhan (1987), p 322
Year: 1965
Compiled by William Kuhns
© 2026, The Estate of Marshall McLuhan