A dictionary of Marshall McLuhan’s quotations

Compiled by William Kuhns
©2026 Marshall McLuhan Estate

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The public, or la publique as Montaigne called it, came into existence in the sixteenth century with typography. It never existed in the Middle Ages and it no longer exists today. Under electric conditions there is no public.
“Television in a New Light” (1967), p 96
Quote #561
Year: 1967
Chapter: Audience, Public, Mass

Drawn to McLuhan #2

Two-panel comic illustration of a boxing match: a humanoid figure made of tumbling alphabet letters wearing "BRECE" shorts faces off against a muscular boxer with a smartphone for a head, under a "LITERACY VS ELECTRONIC" ring sign; in the second panel the smartphone boxer knocks the letter-man apart with a "K.O." punch.
“It may even prove to be the case that the entire tradition of phonetic writing, which is co-extensive with our Western world and the Graeco-Roman tradition, cannot sustain the electronic impact.”
Illustrated period scene of a man in early-1900s suit and cap stepping into a Ford Model T outside the "Biograph Theatre" marquee advertising "The Artful Dodger," with a thought bubble above showing rows of parked cars at an outdoor movie screening.
“New means create new goals.”
Illustrated interior of a rustic coffee shop with several patrons seated separately, each connected by small thought-bubble trails to one large shared blank thought bubble overhead, suggesting wordless, intuitive communication.
“The future of language presents the possibility of a world without words, a wordless, intuitive world, like a technological extension of the action of consciousness.”
Illustration set in a lush jungle showing a feather-adorned Indigenous tribesman facing a translucent glowing green humanoid figure whose body is composed of streaming binary code.
“The new electronic man and pre-literate man see eye to eye.”
Stylized line-art illustration of an elevated highway with a bright yellow central lane sweeping up into a sharp architectural peak, flanked by a modern city skyline of glass skyscrapers.
“The road is our major architectural form.”
Illustration of a cluttered living room where a mother holds a baby on a couch surrounded by several children, most staring blankly at an unseen glowing television screen while a teenager scrolls a phone.
“We are not the true parents of our children.”
Illustrated lineup of warriors and soldiers spanning history left to right — an Indigenous fighter, Roman legionaries, a medieval knight, WWI and modern soldiers, a futuristic armored figure, and an astronaut on the moon — set against a backdrop of fire, smoke, and space.
“We put on our technology as evolutionary clothing.”
Comic-style illustration of a robed orator gesturing dramatically from a pedestal, his speech rendered as a jumbled speech bubble of scrambled Greek letters, while an assistant arranges the same letters into ordered puzzle pieces spelling Greek words like "ΑΡΕΤΗ" and "ΔΙΚΑΙΟΣΥΝΗ" on a scroll.
“Writing is the spatialization of thought.”
The YouTube logo: a red rounded rectangle with a white play-button triangle beside the black "YouTube" wordmark on a black background.
[With electronic media, we are building] “…a new tribal encyclopedia of auditory incantation”
© The Estate of Marshall McLuhan