A dictionary of Marshall McLuhan’s quotations

The ultimate things are at stake today. It’s not just a point of view, but existence, survival. We are living right on the edge of the apocalypse. More so than at any time in human history. All the prophecies of the end appear very strongly, but the end is not supposed to be grim, it’s supposed to be happy.  
“Genius Or Whimsy?” (1979), in Sunday post of Canada, may 13, 1979, page number not indicated in the LAC copy
Year: 1979
Compiled by William Kuhns
© 2026, The Estate of Marshall McLuhan