[Of P.T. Barnum’s style of news] As the noisy champion of the ordinary man, this kind of newspaper invites reader participation in its triumphs. It appeals to the Jeffersonian enmity toward federal centralization and corporations while being itself a vast bureaucratic corporation. It consolidates its Hamiltonian practice of centralism by folksy, Frank Capra scenes and columnists. This urgent appeal to have the cake and eat it, too, is widely prevalent in the myth patterns of emotional tensions of industrial society. It is perfectly expressed in Henry Ford’s dream of a rural-village Utopia to be achieved by mass production – the nostalgia for a past which evades the inner logic of the inventions of the world to which it has contributed so much.