In the Eighties, as private identity dissolves further (and with it, detachment), the narcissistic involvement of everybody in everybody else’s image increases, and spectatorship will end. Nothing representational will remain to sport, as happened to painting with cubism, as “spectators,” players and “home audience” merge.
“Living at the Speed of Light” (1979), typescript, p 20
Year: 1979
Chapter:
Sports and Games
Compiled by William Kuhns
© 2026, The Estate of Marshall McLuhan
© 2026, The Estate of Marshall McLuhan