A dictionary of Marshall McLuhan’s quotations

When enclosed, or translated into visual space, architecture tends to lose its tactile kinetic pressure. A square is the enclosure of a visual space; that is, it consists of space properties abstracted from manifest tensions. A triangle follows lines of force, this being the most economical way of anchoring a vertical object. A square moves beyond such kinetic pressures to enclose visual space relations, while depending upon diagonal anchors. This separation of the visual from direct tactile and kinetic pressure, and its translation into new dwelling spaces, occurs only when men have learned to practice specialization of their senses, and fragmentation of their work skills. The square room or house speaks the language of the sedentary specialist, while the round hut or igloo, like the conical wigwam, tells of the integral nomadic ways of food-gathering communities.
Understanding Media, MIT/Routledge edition, (1964), p 125
Year: 1964
Chapter: Architecture
Compiled by William Kuhns
© 2026, The Estate of Marshall McLuhan